I believe one of the biggest problems with the world today is that things are dealt with at a surface level. Without deep diving to the root cause. And searching out the issue at its core. To deliberately address it. It’s often said. The truth hurts. Simply because it exposes many things. And some would prefer to hide behind that nakedness. Ignoring it or pretending it doesn’t exist. After all, that would be easier. ‘Facing your demons’ requires a strength that some just aren’t willing or able to bear.
This month’s topic is long overdue. Just look at everything happening in the world today. Many things are shifting. We could argue that this is progress and in line with advancement. But at what cost, I ask? Many things are lost every other day. I respect the process; that to go forward, to innovate and change, there must be a perceived difference between the future and the past. Between what you are doing now compared with what you were doing then. Clearly distinguishing the old from the new. But surely, it doesn’t follow that to go forward, all the old must be left behind? Because some of it is good and beneficial. Some of it is still relevant. There’s a wisdom in some of the ‘ancient’ things. We just need to strike the right balance. To take what must outlive the generations to come. And leave behind that which has served its purpose. Yet the world seems to be leaving it all behind.
I think you would all agree. What was unacceptable and inappropriate 40 years ago is becoming increasingly acceptable and appropriate today. Standards are changing. Behaviours are evolving. Consciences are shifting. And strange things are becoming proper. Add to this the fact that the hearts of men appear to be hardening in a frightening way. Today, men can look at the wars and strife happening worldwide, and even circulate the most gruesome imagery of the death and destruction caused; yet easily separate themselves because it’s not their issue. Men are growing colder and increasingly indifferent to many things. And then there’s a group that keeps getting louder. The ‘11th commandment’ category, as I would call them. Whose mantra is “to thine own self be true. Do what you will. You are the only important person in your world”. Encouraging men to live only to satisfy themselves, no matter the cost.
We must ask ourselves, what happened over the past 40 years to bring us here?
Allow me to start with a bit of theory. A society is defined as “the aggregate of people living together in a more or less ordered community”. Essentially, communities within nations. Being “large bodies of people united by a common descent, history, culture or language, inhabiting a particular country or territory”. Let’s consider the cornerstones of building any nation – the law, politics, education, and healthcare. Around which all other systems are established. There must be some sort of moral order that imposes boundaries on what men can and can’t do, for the common good. There must be a system by which men are governed, inter alia with the aim of ensuring that access to the basic goods and services necessary to promote the freedoms of all citizens exists. There must be a system to educate men, thereby empowering them to build. Through which jobs are created and men can meaningfully contribute to the growth of the economy. And lastly, there must be access to healthcare, to ensure the livelihood and longevity of mankind.
But how was this order arranged and inculcated? We are dealing with many people – currently over 8 billion. History has a lot to teach about how nations are built, and I would reference you there, lest I bore you with the lesson.
The point I want to make is this. How nations started, and how nations are developing and evolving today, has diverged. The basis upon which men were gathered around a common vision has taken a different direction today. Back then, a group of ‘trusted’ men were given the liberty to define the applicable standards based on a common morality. But as nations have grown and developed, men have become wiser, more capable, and more creative. So, while the law and politics and education systems are trying to instil the appropriate standards, they’re losing the battle every other day to another voice that has taken pre-eminence. Their voice has been overshadowed by a more powerful and inciteful voice. Today, many tools are shaping the consciences and hearts of men, in an increasingly subliminal way. And the results are undeniable. We live in a generation where a lot of what has become the prevailing societal norms and standards has unwittingly been shaped by the arts – the music we listen to, films we watch, social media platforms we subscribe to, radio broadcasts we follow, newspapers, books and magazines we read, blogs and podcasts that are trending, influencers we associate with, and so on. Every day, these things are feeding men with a vision of what appropriate and desirable behaviours are, which is both influencing and informing the prevailing standards. The more men hear and receive the messaging put before them, the more they align with the visions created in their hearts. And agree with them.
Because the fact is this. You can’t build a nation without a people. And you can’t call them a people unless they carry a certain mindset and ideology. But since man is increasingly becoming the master of his own destiny, detesting anything that would attempt to undermine his personal choices and will, how better than to bring him on board in this manner. Transmitting messages to him every day and causing him to align with them, whether he knows it or not. Think about it. Just 40 years ago, television aired for a few fixed hours each day. Who remembers that bright and colourful circle which announced that viewing was done for the day? Television was also highly censored. So, not only were men forced to switch off at some point each day, censoring placed firm boundaries on what was acceptable. Or at least, what could be put out there through the airwaves, for the common good. But today, televisions run non-stop, over countless platforms. Censorship standards keep loosening. And it’s hard to keep up with what the industry is serving.
Please understand my heart. I’m not saying it’s all bad. That the progress has been in vain. That’s not my point. Just that because man is a product of his thought patterns – being not only what he thinks in his mind, but also what he thinks in his heart; the idea of man being conditioned by an outward force is becoming more real every day. A man’s thoughts determine his speech, which in turn informs his behaviour. And if you want to change a man’s behaviour, just change how he thinks. Because he’ll do as he thinks, which is exactly how he’ll speak. So, to change how he thinks, simply inundate his mind with visions of how you believe he should think. As one wise man said, “you can’t take a man there, if you can’t think him there”. The imagination is such a powerful tool. And this is exactly what the arts are doing. The messaging is clear – the world is becoming freer, wilder, looser, less inhibited, more inclusive, and so on. Values are shifting. Call me conservative or patriarchal or whatever. But I miss the days passed. There’s a reason why many of these things were frowned upon just 40 years ago. I believe the question we should be asking is whose agenda is at play? Because man isn’t in control. He can deceive himself that he is. But he’s a puppet. Increasingly conditioned every day to play out a part in someone else’s story. And some of us are frightened at the thought of where all of this is taking mankind.
But to bring it home. Because we can’t solve the world’s problems in one conversation. In everything we do at Tsim & Bibi, our commitment is to do it because it represents who we are at the core. Not because it’s what the world’s feeding. We must be careful not to be swept away by the trends. We must not be distracted by prevailing societal norms or succumb to the pressures to align with them in the name of being accepted when they are not true to us. There are many bakeries and ways to cake. We’re just here to do it our way, unapologetically. Which means that every month you’ll continue to get a blog, which has less to do with cakes and more to do with the people we’re caking for.
Yours in baking,
Chi